UNIT - I Social Psychology 1.Social Psychology : An Introduction, 2 .Social Psychology and Other Social Sciences, 3. Motivation, 4. Socialization, 5. Attitudes, 6. Culture and Personality, 7. Social Group : Concept, Types and Group-Dynamics, 8. Crowd and Audience, 9.Leadership, 10. Propaganda, 11. Public Opinion, 12. Rumour, UNIT - II Social Research 1.Social Research, 2. Social Survey, 3. Scientific Method : Meaning and Characteristics, 4.Hypothesis : Meaning, Characteristics, Importance, Limitations and Sources, 5. Research Design, 6. Sampling : Meaning, Importance, Type and Reliability, 7. Source of Data Collection : Primary and Secondary, 8. Observation : Meaning, Types and Importance, 9. Schedule, 10. Questionnaire, 11. Interview, 12 .Case Study Method, 13. Attitude Measurement Scales : Bogardus, Moreno, Thurstone and Likert, 14. Report Writing

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