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Principles and Functions of Marketing

By Dr. Balwant Singh /
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Bihar b.com first Sem bilingual book Mejor 2nd Sem and Minor 1st Sem By Thakur publication both language book

  • Language: Hindi
  • Binding: Paperback
  • ISBN: 9789357553568
  • Pages: 176
  • Ideal for: B.com 1st Semester, 1st Year
  • Genre: Marketing ,
  • Publishers: Thakur Publication

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This textbook is designed to introduce students to the foundational principles and core functions of marketing within the context of the business world. Geared toward B.Com students in their first semester, the book covers essential marketing concepts that serve as the building blocks for understanding the role of marketing in business operations and strategy.

Dr. Balwant Singh

Dr. Balwant Singh


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