Advertising and Sales Promotion Latest Edition (2021-22) For B.Com 1. Personal Selling: An Introduction. 2. Types of Personal Selling/Selling Process. 3. Salesmanship. 4. Sales Force Management. 5. Procurement (Recruitment And Selection) of SalesForce. 6. Communication Process. 7. Communication/Promotion Mix. 8. Advertising (Meaning, Objective, Importance, Economic And Social Effect). 9. Types And Different Methods of Advertisement. 10. Ethical And Legal Aspects of Advertisement. 11. Advertising Campaign/Advertising Process. 12. Advertising Budget And Its Objectives. 13. Advertising Appeals. 14. Advertising Copy. 15. Media Planning. 16. Types of Advertising Media. 17. Advertising Agency. 18. Advertising Effectiveness And Its Measurement. 19. Consumer Orientation In Advertising. 20. Meaning of Sales Promotion. 21. Types of Sales Promotion.

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